Digital Editorial Leader | Content Strategist | Community Builder | Animal Advocate

💌 [email protected]

☎️ 214-770-1268

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TL;DR

I am a digital marketing leader with 8+ years of experience creating data-driven content strategies, managing cross-platform storytelling, and leading high-growth community strategies. With expertise in SEO, multimedia content production, community execution, and team leadership, I have a proven track record of creating thought leading, rich narratives that engage audiences, drive positive ROI, and elevate brand authority.

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🎙️ Editorial Features

• Host of The Recap (Recharge)
• Host of CPG Stage (Retail Innovation Conference)
• Host of the CPA Awards (5 million Impressions)
• Co-Host of The Shelf Life (Repeat)
• Host of Resilient Retail (Shopify)
• Host of Ecomm Noms (Privy— company acquired)
• Host of Playing for Keeps (Churn Buster)
• Host of 100+ Live Virtual Events & Webinars
• Featured author on 30+ digital publications </aside>

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Skills

• End-to-end Digital Content Creation
• Digital Editorial Leadership
• Content Strategy & Development
• SEO & Content Optimization
• Cross-Platform Creative Storytelling
• Team Leadership & Mentorship
• Audience Growth & Engagement
• Analytics & Performance Tracking
• Impact-Driven Storytelling
• Project Management
• Partnerships and Collaboration
• Creative Talent Management
• Entrepreneurial Mindset & Self-Starter
• Hosting, Moderating, & Conducting Interviews
• Community & Connection </aside>

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Tech Experience

• Salesforce, Google Analytics (and comparable web analytic tools)
• Hubspot, Active Campaign, Convertkit, Drip (and comparable Email marketing software)
• Contentful, Wordpress (and comparable CRMs)
• SEMRush, ahrefs
• Zapier
• Slack
• Adobe Creative Suite, Canva Pro, Figma
• ChatGPT </aside>

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Education

🎓 Bachelor of Arts — Journalism, Iowa State University (2012-2016)

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Community and Merchant Engagement Strategist | Recharge

January 2023 – November 2023

*advisory role November 2023 - August 2024

Hired to audit and address competitive threats and a declining brand reputation through key re-engagement strategies. Conducted deep customer and market analysis, advised executives on brand positioning, and launched multiple community initiatives resulting in a 30% increase in product adoption, 40% increase in positive online mentions, and a 20% increase in word-of-mouth referrals.

• Spearheaded the Customer Advisory Board, onboarding a new cohort of 10 hand-picked members and executing all meetings and comms.
• Produced an exclusive investment opportunity for 20+ select customers, advisors, and industry influencers, turning participants into highly-motivated brand advocates.
• Launched and managed a community, onboarding 800+ previously unengaged, high-risk customers in under two weeks.
• Directed content production, guest sourcing, and executive advisory for social media, digital events, conferences, and more to drive a more cohesive and impactful brand position.
• Independently hosted and produced a weekly news show The Recap on the Hit Subscribe podcast network, improving brand reputation within the external DTC community.

Director of Content & Community | *Repeat*

August 2021 - October 2022

*company acquired

Developed and executed a community-led marketing strategy establishing Repeat as a model for content-centric operations in the highly competitive ecommerce space. Directed end-to-end content creation and promotion, fostering an engaged community of 1,000+ subscribers while driving a positive ROI for the company.

• Spearheaded a community-first content approach gaining 800+ qualified marketing leads and 1,000+ community members in 6 months.
• Directed and managed all content production across Slack, blogs, social media, podcasts, and newsletters, ensuring consistent storytelling and strategic alignment.
• Produced 30+ live digital content events like webinars, live workshops, panel-interviews and the CPAs Awards Show (5 million impressions during run-of-show).

Sr. Content Marketing Manager & Host of Resilient Retail | Shopify

June 2020 - August 2021

Launched and led the Resilient Retail podcast and video series, ranked as one of the top 2% most popular shows globally. Managed cross-functional production teams, mentored new talent, and integrated the content into broader marketing strategies to drive subscriber growth and product adoption.

• Managed a team of writers, audio editors, producers, guests, and co-hosts to publish 85 episodes in under 12 months.
• Orchestrated full production, promotion, and the launch of two sub-shows under the Resilient Retail brand.
• Reached 100,000+ downloads through strategic content development and optimized distribution across multiple platforms including digital editorial, social media, video, and email in under 1 year.

Head of Content and Growth | Churn Buster

April 2018 - May 2020

Led a content-driven strategy to increase website traffic, lead volume, and brand awareness while minimizing paid acquisition. Directed content creation and optimization across multiple platforms, managing product marketing and conversion strategies.

• Managed content creation, product marketing, and conversion strategies, doubling lead volume with $0 paid budget.
• Produced Playing for Keeps, a podcast on customer retention, reaching 10,000+ downloads in six months.
• Quadrupled website traffic through data-driven content optimization and demand generation efforts.
• Reached 14.5k followers on personal Twitter (X) account through conversation-led content, community building efforts, and editorial promotion.

Head of Content | Selz

August 2016 – April 2018

*company acquired

Led content strategy and managed a team of 30+ writers to produce high-quality, SEO-optimized content, driving growth in blog traffic, user acquisition, and brand visibility. Launched a successful blog and acted as editor-in-chief, overseeing the development of consistent, engaging content. Managed link-building efforts and domain management, enhancing the site’s search presence and authority.

• Led content strategy and acted as editor-in-chief developing and growing a team of 30+ writers to produce high-quality, consistent, SEO-optimized content, driving significant growth in blog traffic, email subscriptions, and user acquisition.
• Launched FounderU, a new blog driving a 50% increase in weekly sign-ups through high-quality, consistent content.
• Successfully secured Selz content in the top 3 search results for 300+ targeted keywords, increasing unique site visitors by 177%.
• Managed all link-building efforts and domain management, securing over 400k referring backlinks— a 1500% increase over 2 years.